Case Studies
Irdeto has helped hundreds of customers protect and create innovative business models. British Sky Broadcasting  As one of the UK's most visible media brands, BSkyB reaches one third of all UK homes and has a reputation for focusing on quality growth by increasng product penetration and innovative entertainment options. In 2005, as part of its focus on growth and innovation, Sky wanted to streamline its workflow for delivering video content to multiple platforms. With Irdeto Media Solutions, Sky doubled their clients, increased revenue opportunities and significantly reduced their operational overheads.
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Piracy – Disabled and Destroyed, An Asia Pacific Success Story
Pay-TV operators across the globe face numerous threats, many of which are uniquely challenging to their particular market. Irdeto is committed to combatting pirate activity and working with customers to break pirate business models – ensuring revenues are protected. In each case, Irdeto analyzes pirate technology and practices, works with locl law enforcement as appropriate, ro provide a speedy and effective solution to the challenges of protecting content. There is no better way to demonstrate this than by a customer case study.
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Telecom Italia Media, Cartapiú La7
Pay per view (PPV) on digital terrestrial network  Telecom Italia Media started DVB-T broadcasting in 2005, offering pay-TV services with pre-paid rechargeable smart cards to subscribers throughout Italy. With a desire to address the market of analog free-to-air (FTA) viewers through PPV and PPT services, Telecom Italia Media needed a high performance solution to address the subscriber provisioning challenge. They therefore decided to implement Irdeto's Local PPV model, where the STB stores viewing credits in a secure purse in the smart card. With Irdeto's help, the service was introduced quickly and cost effectively and resulted in a successful launch of L-PPV and encouraging take-up thereafter. In the longer term Telecom Italia Media views interactivity and e-government as important drivers to delivering more value to its subscribers.
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Telia Stofa
DVB-Over-IP solution  As Denmark's second largest cable TV and broadband Internet services provider, with over 600,000 homes connected across the country, Telia Stofa selected Irdeto in 2006 as their preferred CA provider for its DVB-C launch to the Danish market. With an outstanding security record in pay TV and well-established partnerships, Irdeto enabled Telia Stofa to provide interactive and flexible solutions, giving subscribers more choice in program tiers. Telia Stofa's future vision is now to offer its customers converged PC and TV services using an Irdeto-secured environment.
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Multichoice Africa
Advanced security devices for new services  MCA is a multi-channel pay-TV operator with 1.3 million subscribers spread over approximately 50 countries in Africa. With a desire to offer subscribers next-generation services protected by next-generation security, MCA chose to implement Irdeto's Secure Chipset solution to increase protection against control word piracy and device software tampering. Having worked extensively with chipset and device manufacturers, Irdeto saved MCA time and money by providing advice and pre-integrated solutions for the deployment. In 2008 MCA rolled out two types of advanced security devices and now plan to introduce more revenue-generating services on those devices. They also plan to leverage the IP port on the hybrid advanced security device for additional content delivery options and interactive applications.
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Esc 90 Telecomuniações
Combining digital pay-TV and internet services ESC 90 Telecomuniaçòes, the Brazilian Internet service provider, has an installed base of 300,000 homes with an existing analog cable infrastructure. They planned to enhance pay-TV services over their existing network by providing digital television services, and thus grow revenue by 20% annually over the next three years. A top priority was to ensure their revenues are protected from content piracy and theft. Desiring a cost-effective solution that secured access to licensed content based on an open platform, ESC 90 Telecomuniaçòes selected Irdeto and Irdeto's partners to provide the best-in-class conditional access system, smart cards, head-end components and STBs. The flexibility of the complete solution enabled ESC 90 Telecomuniaçòes to implement different packaging and payment models, and thus helped increase revenue and ultimately profits.
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Tu Media
World's first Mobile Broadcast TV service  In 2003 TU Media, a consortium of industry players established in South Korea, embarked on a mission to launch the world's first broadcast mobile TV service via satellite DMB (S-DMB). As a pioneer in mobile broadcasting industry, TU Media selected Irdeto to provide a service protection solution for their pay-TV services. Irdeto developed the mobile broadcast CA solution for TU Media, and combined it with several innovative, Irdeto-patented technologies to meet the highly constrained bandwidth requirements of the mobile environment. TU Media launched the service in 2005, and today it offers 22 video and 15 audio channels to 1.9 million subscribers via more than 50 mobile device models in South Korea.
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A Sports Network’s
Most Valuable Player
 Irdeto has had long-standing success catering to the needs of sports
networks all over the world. Based on Irdeto’s track record in this
market segment, a regional sports network tapped the company and
subsequently realized increased online viewership and greater overall
success. While still an exemplary deployment reference for Irdeto, the
following case study has been cloaked due to corporate policies at the
customer site regarding written endorsements.
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