Australian pay-TV operator invests in new content management and workflow engine to enhance entertainment offerings and premium content on new media platforms

Singapore, 08 July 2009 – Irdeto, a leading expert in content and business model protection solutions and services, today announced that FOXTEL has selected its cutting-edge content management solution to protect a range of online content initiatives under development. Under this new partnership, FOXTEL, Australia’s leading subscription television provider, will offer subscribers enhanced entertainment offerings and premium content on new media platforms that include downloads to PCs.

“We’re delighted to have found a partner in Irdeto that will help us drive viewers’ interest in our products and bolster our entertainment offering via alternative delivery platforms,” said Patrick Delany, executive director of sales and product development at FOXTEL. “For our planned download initiatives, Irdeto has been a one-stop shop, with excellent knowledge of the technical and business challenges we face in the provision of online media services.”

FOXTEL was challenged to integrate new online delivery systems while ensuring current workflows and systems functioned without interruption during the transition. Additionally, the company’s range and volume of video and metadata coming from various internal and external sources needed careful synchronization with online services. Irdeto established simple but powerful custom interfaces so only a small team is needed to ingest, repurpose and publish hundreds of hours of broadcast content across a wide variety of formats, enabling delivery to FOXTEL online services, partners and elsewhere.

Under the deal, Irdeto will deploy its platform at FOXTEL’s Sydney headquarters, with modules that include:

• Syndication to facilitate video and metadata ingest from FOXTEL’s own and third party channels;
• Publish to automate the workflow needed to schedule, transcode and distribute live and on-demand premium content on popular platforms including PCs, mobile phones and iPods;
• Control for studio-strength Digital Rights Management (DRM);
• Monetize to support transaction management; and
• Download Control to provide a near DVD viewing experience on consumer PCs.

“We have built a solid reputation as the go-to solutions partner for operators seeking new ways to manage and deliver their premium broadcast content to new media platforms and to further strengthen their market share,” said David Canellos, senior vice president of Irdeto Sales and Marketing. “Irdeto’s content management solution provides FOXTEL with a platform to deliver enhanced services and entertainment options to a sophisticated audience in a highly competitive television and home entertainment market.”

About Irdeto
Irdeto empowers companies to protect and monetize their digital assets and maximize return on content with innovative and reliable software technologies, content management and distribution solutions and end-to-end solutions and services. The company’s products include conditional access, digital rights management, business support systems and set-top box software solutions. Through group company Cloakware, it provides software and datacenter security solutions, More than 500 customers worldwide trust Irdeto to secure and enable the delivery of their valuable content across digital broadcast, IP, mobile, enterprise and government networks. Irdeto solutions currently enable simple to advanced business models on more than one billion devices and applications.

Founded in 1969, Irdeto employs over 900 people in 25 offices across the globe, including the dual corporate headquarters in Amsterdam and Beijing. The company is a subsidiary of multinational media group Naspers (JSE: NPN), which includes a wide range of pay TV, Internet, instant-messaging, technology and publishing businesses. For more information, please visit http://www.irdeto.com

About FOXTEL
FOXTEL is Australia's leading subscription television provider and is connected to 1.6 million homes on cable and satellite through retail and wholesale distribution. FOXTEL strives to ensure subscribers find TV they want to watch every time they switch on through delivery of more than 150 channels covering news, sport, general entertainment, movies, documentaries, music and children’s programming. FOXTEL is owned by Telstra Corporation Ltd (50%), The News Corporation Ltd (25%), and Consolidated Media Holdings Ltd (25%).

For further information about Irdeto please contact:

June Kim
Marketing Communication Manager Asia Pacific
Irdeto
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