Today’s consumers have so many options when it comes to digital content for entertainment. And those choices multiply daily as both professionals and amateurs make new content available. Meanwhile, more and more devices for viewing content are continuously introduced.
These are some of the major drivers behind the constant push-pull facing content owners and distributors in their quest to deliver quality, in-demand content via broadband and broadcast networks that is targeted to specific audience interests. Along with meeting customer demands on a variety of devices, content owners and distributors need to protect their own interests. They cannot afford to compromise quality or security when it comes to maximizing the value of their digital assets.
Yet it is not just about securely making content available on multiple platforms and devices. To effectively compete also requires the ability to slice and dice that content into a variety of packages and publish it in real time to virtually any display device.
In fact, today’s choice-driven consumers are looking for a more interactive, personalized experience. They want flexible packages and promotions that suit their needs and provide excellent customer service. They are influenced by their peers on how and where to get value and content via social media, and will multi-task across devices to get the content they are looking for in real-time. Providing easy-to-use menus and applications that personalize media and updates by consumer behavior, profile or preference is essential. Flexible solutions that manage meta-data and content, automate workflows to deliver custom programming and updates, and are unrestricted at home and on the go are becoming common.
However, pulling all the pieces together to meet these objectives is far from simple. This is how Irdeto can help by offering a comprehensive portfolio of technology solutions for protecting content while supporting business objectives. From content creation to middleware integration to distribution, Irdeto technology goes beyond protecting digital assets and provides platforms that create more engaging customer experiences, improve customer service and that easily extend existing offerings through up-sell opportunities.
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